Thursday, June 30, 2011

Joseph Calata: A Young Businessman

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The young businessman, Joseph Calata, is the individual who is responsible for bringing technology and research to agriculture and the farming community. The young chairman and CEO of Calata Corporation, a family business in Bulacan, has built an empire for himself and his family at the young age of thirty. The once small family company rang in a revenue of P1.8 billion last 2009 and 2010.

Jos, as he is fondly called, the young businessman, took part in the family business back in 2001 where he introduced technology to the system. He made it possible for management and operations to be computerized as well as to tighten their credit and collections. Doing this turned out for the better in terms of networking with agriculture suppliers and farmers. A few years later, he started reaping in the cash after taking over the family business.

Joseph Calata, the city slicker, has no problem getting his polished leather shoes dirty to check up on the farmers in the fields. He seemingly effortlessly makes his sales in agrochemicals, fertilizers and other products which are used in farming. Beyond this, he would like to go bigger and aim for nationwide sales. This feat does not seem very far for the individual who is very determined.

It is no surprise that the young businessman turned a mom-and-pop business in to the largest distributor of agriculture products in the nation. Converting the operations of the company in to that which is automated was a very smart move. He knew that by utilizing the technology around him, he could gain more sales and better organize the company.

By being able to develop a sales and marketing program that was better equipped for this fast-paced world, Joseph Calata was able to keep up with the times. What put the business ahead was creating a technology based system of operation. By creating a system which is more efficient, the company is now able to expand and employ more staff, growing the country's economic productivity. It was a move like this that enabled Calata Corp grow in terms of business.

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Calata Corporation now proudly employs over 200 people. This opens up to a lot of people, giving individuals more opportunities for employment, and helping farmers across the nation. The young businessman now takes part in other investments which are outside agriculture, yet he still has his game in his roots.

The agriculture products distribution company, Calata Corporation was once a mom-and-pop run business before the young business tycoon, Joseph Calata, took over. He started out as a clerk in 2001 when he began automating the system of operating within the company and from there it was history. This smart move made the small business in to the largest distributor of agriculture products in the nation today. The company is still vastly growing and reaping in the revenue, thanks to young Jos.

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