Friday, July 15, 2011

Joseph Calata: Revolutionizing The Agricultural Community With Technology

The largest and most popular distributor of agricultural chemicals, feeds, fertilizers and other agricultural products of the Philippines is Calata Corporation. Joseph Calata, took over the once mom-and-pop business and revolutionized it by tuning its operations automated. By utilizing the much needed computer technology, the distributor reaped in a huge P1.8 billion revenue in 2009 and 2010.

The revenue during these years is nine times more the year Joseph Calata took over management back in 2003 where revenue was seen at P200 million. In the earlier years, the young businessman was a clerk in his parents' company. He was able to maneuver his way in to management by computerizing their systems. By changing the management operations and tightening credit and collection, he was able to make greater sales.

joseph calata and niña jose

The corporation is part of the top one thousand of the country's companies and is part of the fastest networks of distribution in the industry today. The corporation, which was formerly known as Planters Choice Agro Products, is now the exclusive distributor of some world renowned chemicals, fertilizers and feeds in the Philippines. The company, which was built and is based in Bulacan, still aims to expand its horizons and open up more opportunities for people across the nation.

With a greater and more efficient system as well as better advertising and marketing campaigns, Calata Corporation was able to see better days. The corporation is now the biggest agriculture product distributor in the Philippines today and it is still widely growing. Starting from a small office staff to now employing over two hundred people, Calata Corporation is definitely a company which is still on the rise. The aim now is to expand and build more stores nationwide.

Not only is he helping the world of agriculture in the Philippines, but Joseph Calata is able to fight the unemployment rates and open up jobs for a great number. This young businessman is not afraid to get his hands dirty as he will readily visit fields to check up on farmers. He is always ready to grow his business in terms of sales and come up with ways to make these more sustainable.

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Calata Corporation will soon see more stores nationwide and will cater to more farmers. These wholesome products are proudly preferred by farmers and breeders across the nation. Besides the sales in agriculture from the feeds and other products, the young businessman also takes part in growing and feeding which adds to the corporations overall revenue. The projects do not end here for the Calatas as their business is still looking to a much better tomorrow.

The company known as Calata Corporation was once a mom-and-pop business which held a small office staff in Bulacan. After being taken over and revolutionized by son, Joseph Calata, the corporation took a turn for the better and started reaping in revenue and seeing numbers as high as P1.8 billion. Now, the once family-run business is the largest distributor of agricultural products in the Philippines and is still vastly growing today.
-Alison Ward

more news about Calata Corporation on

Joseph Calata: Automating The System

The young businessman, Joseph Calata, is the individual who is responsible for bringing technology and research to agriculture and the farming community. At the young age of thirty, the chairman and CEO of Calata Corporation, a family business in Bulacan, has built an empire for himself and his family. The well-known distributor rang in a revenue of P1.8 billion last 2009 and 2010.

Young Calata took part in the family business back in 2001 where he introduced technology to the system. He managed to computerize the operations and tighten their credit and collections. Doing this turned out for the better in terms of networking with agriculture suppliers and farmers. After a few years, and after taking over the family business, he started reaping in the cash.
joseph calata and niña jose

It is said that Joseph Calata, the city slicker, has no problem getting his polished leather shoes dirty just to check up on farmers in the fields. He seemingly effortlessly makes his sales in agrochemicals, fertilizers and other products which are used in farming. Beyond this, it is his aim to go bigger and aim for nationwide sales. This is something that seems highly possible for the determined individual.

It is no surprise that the young businessman turned a mom-and-pop business in to the largest distributor of agriculture products in the nation. Turning the company operations automated was a very smart move. He knew that he could gain more sales and better organize the company by utilizing the technology around him.

By rigorously developing a sales and marketing program that was better equipped for this fast-paced world, Joseph Calata was able to keep up with the times. What put the business ahead was creating a technology based system of operation. By making it possible in creating a system which is more efficient, the company is now able to expand and employ more staff, growing the country's economic productivity. This type of move is what had made Calata Corp grow in terms of business.

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Calata Corporation is now a business which proudly employs over 200 people. Th company opens up to a lot of people, giving individuals more opportunities for employment, and helping farmers across the nation. The young businessman now proudly takes part in investments outside the agriculture business, yet still has his game in his roots.

The agriculture products distribution company, Calata Corporation was once a mom-and-pop run business before the young business tycoon, Joseph Calata, took over. He started out as a clerk in 2001 when he began automating the system of operating within the company and from there it was history. This smart move made the small business in to the largest distributor of agriculture products in the nation today. The company is still vastly growing and reaping in the revenue, thanks to young Jos.
-Alison Ward

more news about Calata Corporation on