Friday, July 15, 2011

Joseph Calata: Automating The System

The young businessman, Joseph Calata, is the individual who is responsible for bringing technology and research to agriculture and the farming community. At the young age of thirty, the chairman and CEO of Calata Corporation, a family business in Bulacan, has built an empire for himself and his family. The well-known distributor rang in a revenue of P1.8 billion last 2009 and 2010.

Young Calata took part in the family business back in 2001 where he introduced technology to the system. He managed to computerize the operations and tighten their credit and collections. Doing this turned out for the better in terms of networking with agriculture suppliers and farmers. After a few years, and after taking over the family business, he started reaping in the cash.
joseph calata and niña jose


It is said that Joseph Calata, the city slicker, has no problem getting his polished leather shoes dirty just to check up on farmers in the fields. He seemingly effortlessly makes his sales in agrochemicals, fertilizers and other products which are used in farming. Beyond this, it is his aim to go bigger and aim for nationwide sales. This is something that seems highly possible for the determined individual.

It is no surprise that the young businessman turned a mom-and-pop business in to the largest distributor of agriculture products in the nation. Turning the company operations automated was a very smart move. He knew that he could gain more sales and better organize the company by utilizing the technology around him.

By rigorously developing a sales and marketing program that was better equipped for this fast-paced world, Joseph Calata was able to keep up with the times. What put the business ahead was creating a technology based system of operation. By making it possible in creating a system which is more efficient, the company is now able to expand and employ more staff, growing the country's economic productivity. This type of move is what had made Calata Corp grow in terms of business.

niña jose boyfriend


Calata Corporation is now a business which proudly employs over 200 people. Th company opens up to a lot of people, giving individuals more opportunities for employment, and helping farmers across the nation. The young businessman now proudly takes part in investments outside the agriculture business, yet still has his game in his roots.

The agriculture products distribution company, Calata Corporation was once a mom-and-pop run business before the young business tycoon, Joseph Calata, took over. He started out as a clerk in 2001 when he began automating the system of operating within the company and from there it was history. This smart move made the small business in to the largest distributor of agriculture products in the nation today. The company is still vastly growing and reaping in the revenue, thanks to young Jos.
-Alison Ward

more news about Calata Corporation on http://calatacorp.blogspot.com/

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