Thursday, September 20, 2012

Joseph Calata Featured His Flair for Fashion and Marketing

Handsome, smart and the youngest billionaire in the Philippines, Joseph Calata is any girl's ideal man. They say that he has a striking resemblance to Robert Pattinson, the actor who portrayed Edward Cullen in the Twilight Saga, which is why he is sometimes cornered by fan girls for an autograph for being the said star's look-alike, and not for being a tycoon. He shows how dashing he is with his well-coiffed hairdo, three-piece suits and pointed designer shoes as he showcased his company through the Philippine Stock Exchange (PSE).

Joseph Calata girlfriendWho would have thought that the trading hall of PSE could be a runway for fashion models? Nobody has seen that happen until May 23, when Calata Corporation began selling its shares to the public by means of a fashion show entitled "Agri-couture." It showed not only Joseph Calata's flair for fashion and marketing, but also how broad the young CEO thinks.

The total shares that were traded on the opening day were 1.675 million while shares valued were P95.12M. On May 23 alone, the company gained a market cap of P2.77 billion since the share totaled to a jaw-dropping 360.11M.

Robby Carmona directed "Agri-couture" which featured creations made of agricultural products, some of which is a strapless green gown in Pina-Jusi material by Paul Quiones with matching sleeves made in Capiz while the hablon material was created by Eric de los Santos.  Mitch Dulce made an abaca crown hat while a clutch bag made of bamboo, wood and leather was created by Aranaz and a bamboo neckpiece with crystals and tassels by Adante Leyesa.  Other fabulous creations were made by Carol Cuasay, John Herrera and Religioso.

The muse for the event was none other than the gorgeous Georgina Wilson who strutted on the runway with a tube serpetina gown in Pina-Jusi with crystal beads and embroidery by Frederick Peralta and a matching sleeveless barong by Gerry Katigbak.

Calata Corporation has been listed among the top 1000 corporations in the Philippines thanks to Joseph Calata's perseverance. The 31-year-old surely has more tricks up his sleeves in order to accomplish the objectives he has planned for his company.

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